Successful Doctors From

Across The Country Attended
This 3 Day Fun CME Event!

Want to see what PPMD Live 2019 was all about? Watch the video below...

The Science of Profitability™
A New Brand of CE/CME!

What Is PPMD Live?

“Dr. Rich is a force of nature, a marketing genius, and a compassionate surgeon! We are honored that he has chosen to work with us, and we are proud to contribute to his success. In fact, we have benefited greatly from what he teaches, both professionally and personally. Thank you Dr. Rich for changing our lives and our business for the better. You absolutely live up to your name “The Smile Dr.” Dr. Rich is the Real Deal!”


Jay and Mara Shorr

Shorr Solutions

Ok. Let me ask you...
does any of this ring a bell?
  • Can’t seem to get more new patients to come through the door?

  • Staff have a poor attitude which causes low office morale?
  • Office suffer from high turnover which results in exorbitant hiring and training costs?
  • Sick and tired of having to endure the same old boring CME training certification courses over and over?
How PPMD Can Help YOU
  • It will help you uncover your ‘blind spots’ and give you the clarity you need.
  • Your staff will be way more productive than before.
  • You will have more patients booking consults than before.
  • You’ll be able to handle patients you couldn’t handle before.
  • You will close more consults than before.
  • You’ll be able to take more time off without stressing out about your bottom line.

Practice Profitability MD Will Assist You To STOP The Bleeding In Your Practice and Create More Profit Now!

“What’s amazing Rich, you revealed a fun and effective way to connect with my staff. We learned a lot and it has fundamentally changed my practice skills. My team are so jazzed now we had 5 consults closed in one day! I know the cost of the Practice Profitability System is so modest for all your time and expertise. Loved the unique and smart scripts. It was very enlightening for me to remember the power emotion has on the care we give and that being genuine is the core of what being a doctor is all about. Thanks for being a great mentor and coach!”


Larry Fan, MD

Harvard Trained Plastic Surgeon

San Francisco

Meet Your PPMD Host and Trainer

Award-winning, double board-certified facial plastic and reconstructive surgeon Dr. Rich Castellano (aka ‘The Smile Dr.’) turned everything he learned on the brink of bankruptcy (what works AND what doesn’t work) into a replicable, step-by-step system that now generates over $4.7 million in revenue per year for his practice ImageLift - as a SOLE provider - with NO insurance reimbursements.


And that is how, through thousands of hours of trial, error and testing - not to mention over a quarter of a million dollars (and counting) of training, consulting and coaching - the Practice Profitability Makeover was born!

“I want that next level in my practice, and I think about it constantly. Yet there never seems to be enough time. Practice Profitability MD has been really been a game-changer for me. I wasn’t expecting the advice and guidance to be this profound. My schedule has more surgical bookings and the team is more engaged. Revenue is up 14% from last year! Thank you Dr. Rich for your compassion and your caring. These systems have been a tremendous investment in my team, my patients, and my quality of life. I’m happy to recommend Practice Profitability MD to everyone!”


Evan Ransom, MD

Facial Plastic Surgeon

San Francisco, CA


“I highly recommend Practice Profitability MD for any doctor that wants to invest more deeply in their patients, team, and business. I’ve never met anyone like Rich, he is three steps ahead when it comes to developing a highly successful cash-based practice. It is so refreshing to be a part of a movement where kindness and compassion are at the heart of building the best business practices. My practice is a great example of how these revolutionary strategies and insights apply to any area in medicine. Like me, doctors may think they don’t have the time or money to invest in this program, yet these unique systems will save both time and money by avoiding expensive mistakes and doing things the right way the first time around.


David Geier, MD

Orthopedic Surgeon & Sports Medicine Specialist

Charleston, SC

How Much Would This Be Worth
To You And Your Practice?
What would it be like to walk into your office and...
  • Know that your staff are on track to raise revenues?
  • Raise your conversion rates?
  • See your staff make outbound calls that fill your schedule?
  • Pay your staff more because they are earning more?
  • Predict which patients give the best testimonials?
  • Have marketing that is trackable and effective?
  • Have your schedule booked out 2 months or more?
How much would that be worth to you?
As someone who was on the verge of bankruptcy, frustrated with my staff, and wishing I could be home more with my family, I was like so many doctors who are looking for a way out.
I’m here to tell you, not only is there a way out, I promise that you can have a practice that is beyond your wildest dreams!

“Practice Profitability MD has given me the confidence to look at myself and my practice and recognize what has been holding us back. With Rich’s mentoring, my team is now taking a new level of ownership in the office, and we are seeing a more consults now. This isn’t about training your staff with practice management, this is about creating a patient experience my team did not realize was possible. Dr. Rich, we can not thank you enough for your dedication and integrity as you assist doctors with the tools and skills they need most. Your program has impacted our sales, marketing, business management, patient care, & most importantly, my quality of life ( : ”


Trey Sands, MD​

Plastic Surgeon

New Orleans, LA


“At first, I didn’t think I had the time but I have really enjoyed the Practice Profitability MD program. Dr. Rich Castellano’s enthusiasm and practice ideas have motivated me to make changes that really make a difference in my practice. The course information, webinars and personal coaching with Rich have helped me to refocus back on my practice and to re-energize my staff and myself. This has been a great investment; I have enjoyed positive financial results. I give thanks to have learned so much from you!”


Al Fox, MD​

Facial Plastic Surgeon​

Dartmouth, MA


“We were skeptical at the beginning because we thought we’d
already heard all the strategies at the national meetings, what more could this add? Your approach is different and refreshing, and what works in your practice works in our practice too! Practice Profitability MD has been very transformative for our practice and our revenue is up 40%! Your course is methodical, high energy, and allowed us to energize the staff. Your gratitude and thankfulness comes across in everything you do, and it has inspired our office. This is helping us grow our practice. We are fully confident and super pumped!”


Dr. Elbert Cheng & Dr. Jackie Cheng, MDs​

Facial Plastic Surgeons​

Saratoga, CA

The 2019 Event Is Over... But We Can Still Help With Your 2020 Practice Profitability!
Right now, go ahead and watch our proven process on How To  Convert More Consultations Into Procedures for FREE!

“I’ve been in practice for 22 years and my practice is already successful. But I figured, even if I only pull out a pearl or two, it was worth the price of the course. I was surprised to find so many invaluable pearls in what you teach. Calls with you on the phone are amazing. The biggest obstacle for me has been staffing. Getting staff involved is harder than it looks. What you teach about how you do your seminars is invaluable. So many pearls in your free seminar strategy. The time and energy that you put into it, it’s a well oiled machine. What do I think? I think everyone should be a part of Practice Profitability MD!”


Mark Berkowitz, MD​

OculoFacial Surgeon​

Detroit, MI


“I really didn’t think Practice Profitability MD would be worth my time (or money) because I didn’t think I would learn anything new. But the way you present it, your analysis, is very helpful. How you analyze problems and come up with solutions, that is your key strength. This will help doctors in their ability to function in their practice. To take things to the next level. Not just in good quality of care but to inspire staff loyalty. You make me want to be a better man, doctor,  and practice owner. You motivate me!"

Adam Schaffner, MD
Plastic Surgeon
New York, NY

“Rich, I just wanted to let you know I’m doing great! I’ve loved learning from your first hand experience and being involved in a group of people, a community of doctors, all trying to push their limits. Taking a step back to work on myself has directly affected me in the office. Getting my team to work with me is becoming more and more seamless. I really feel my staff and I are starting to click. They are getting this “I got you” mentality and predicting my next moves. I absolutely recommend this to any doctor that wants a roadmap on how to build a success system. For me, the big thing was eliminating negativity.”


Dr. Amit Patel​

MD, Facial Plastic Surgeon​

Lexington, KY


“Rich, I just wanted to let you know I’m doing great! I’ve loved learning from your first hand experience and being involved in a group of people, a community of doctors, all trying to push their limits. Taking a step back to work on myself has directly affected me in the office. Getting my team to work with me is becoming more and more seamless. I really feel my staff and I are starting to click. They are getting this “I got you” mentality and predicting my next moves. I absolutely recommend this to any doctor that wants a roadmap on how to build a success system. For me, the big thing was eliminating negativity.”


Dr. Jonathan Kaplan, MD, MPH​

Plastic Surgeon​

San Francisco, CA


“I had so much going on, I just didn’t think I had time to join. Practice Profitability MD gave me a simple structure to take action and grow my practice. You’ve done a great job helping with what other people tend to be uncomfortable with - like being humble, selling yourself, putting yourself out there. Doctors often internalize problems and don’t always act on them. I just have to get out there and do it!”


Dr. Robert Whitfield, MD, FACS​

Plastic Surgeon​

Austin, TX


“Before I found the Practice Profitability MD System, I didn’t even know what I needed. At first, it was scary because I knew I need to change but didn’t know how. It got me out of my rut. I am now applying what I learned in other areas of my life. Love the scripts. I absolutely recommend PPMD because I know firsthand how powerful it is. My team is now tighter, more emotionally bonded, more cohesive. It’s making me better in work and life. More healthy, emotionally balanced, and positive. I love your servant leadership, Dr. Rich!”


Dominique Well, ARNP​

Well Medical Arts​

Seattle, WA

Questions? Email DrRich@PracticeProfitabilityMD.com


Results vary based on participation, and your satisfaction guaranteed!


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